PORTFOLIO
2025
LAURA BETBADAL
Graphic designer & illustrator
I’m a creative and passionate graphic design student with over three years of experience bringing ideas to life from concept to completion. I have a strong eye for aesthetics and a genuine commitment to delivering thoughtful, high-quality design that exceeds expectations. My work blends traditional design principles with AI-enhanced workflows, allowing me to create efficiently while keeping a human touch. I’m bilingual in English and Spanish, collaborative by nature, and always looking for ways to grow and refine my craft with every project I take on.
About Me
Education
A comprehensive program combining creativity, visual communication, and strategic design. Focused on developing skills in branding, illustration, typography, and digital media, it cultivates both artistic vision and professional expertise for impactful visual storytelling.
I also attended a variety of classes at California State University Monterey Bay that complement my skills as a graphic designer.
2019-2025
Bachelor in graphic design
University Pontificia Bolivariana
Experience
Graphic designer - Fieldly AI (startup)
2024-2025
Brand designer - APROCAD (Colombia)
2021-2023
Content creator - DAS Systems
2022-2024
Local childcare consultant - Cultural Care
2023-2024
Designed the brand identity and visual assets
Produced digital marketing materials and presentation designs.
Integrated AI design tools to streamline creative workflows.
Developed and launched the visual identity for a coffee brand representing 375+ farmers.
Designed logo and packaging.
Helped increase direct-to-store sales through strategic branding.
Created multimedia content for web and LinkedIn campaigns.
Designed corporate marketing collateral and contributed to rebranding efforts.
Supported and managed au pairs and host families in Monterey County.
Enhanced leadership and cross-cultural communication skills.
MY WORK
AVOC
BRANDING
Avoc is a brand of avocado flour created with a zero-waste philosophy. Using smaller avocados from the plantation to produce nutritious flour, later turned into pancake and waffle mixes.
The color palette is inspired by the avocado plantation itself: fresh greens and soft earthy tones that reflect nature, health, and sustainability. The design combines a wholesome, organic feel with a clean modern layout, emphasizing both the product’s natural origin and its innovative approach to healthy eating.
Brand identity
Strategy
Packaging design
Social media
Printed design
DABEIBA
For Café Dabeiba, I created the full visual identity and packaging design to represent a community of over 375 local coffee farmers. The goal was to honor their heritage and the cultural richness behind each cup. The color palette combines deep, earthy tones with warm golden accents inspired by the sun and the fertile coffee fields of Dabeiba, Colombia, a balance that feels both grounded and vibrant. The hand-drawn logo and illustrations connect the brand to its indigenous roots, while the clean layout brings a modern touch. This branding not only helped tell the farmers’ story visually but also strengthened their presence in local stores through thoughtful, authentic design.
BRANDING
Brand identity
Illustration
Packaging design
Merchandising
Printed design
CUANDO NACE UNA ESTRELLA
LAYOUT
This children’s book was a project where I combined traditional art with digital design. I first painted each illustration by hand using acrylics to capture a warm, organic feeling, then refined and edited the artwork digitally to enhance color, texture, and composition. Once the visuals were complete, I designed the full layout of the book. From typography and page flow to cover design, ensuring it felt cohesive and engaging for young readers. The final printed version brings together handcrafted charm and polished digital design, creating a story that feels both personal and professional.
Illustration
Layout
Printed design
SUNRISE
LAYOUT
Designing a travel magazine involves blending storytelling with visual design to capture the spirit of exploration. The process begins by defining the concept and audience, followed by developing a cohesive visual direction through mood boards, color palettes, and typography. I focus on creating layouts that flow naturally, balancing images, text, and white space to evoke curiosity and movement. Each detail, from photography selection to type hierarchy, is refined to ensure every page feels immersive, inspiring readers to discover the world through design.
Illustration
Layout
Printed design
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LAURELES MAP
LAYOUT
This illustrated map captures the vibrant energy of a Medellín neighborhood through a mix of playful design and local character. Combining hand-drawn elements with clean digital detailing, it highlights colorful streets, landmarks, cafés, and green spaces that define the community’s unique rhythm. Warm tones and organic shapes echo the city’s tropical landscape, while subtle textures give it a friendly, contemporary feel. More than just a guide, the map becomes an artistic snapshot of Medellín’s culture, inviting viewers to explore its streets with curiosity and connection.
Illustration
Layout
Printed design
OTHER WORLDS
ILLUSTRATION
Other Worlds is a surreal digital illustration of geometry, architecture, and imagination, blending mechanical precision with dreamlike fluidity. This piece reveals an intricate interplay of light, shadow, and form where stairways lead nowhere, celestial symbols float in harmony with angular structures, and every shape seems to shift between the real and the abstract. The composition evokes a sense of infinite depth, inviting the viewer into a meditative journey through constructed and imagined dimensions. “Other Worlds” reflects the boundless nature of creativity, where inner visions materialize into new, uncharted realities.
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3 PUGS
ILLUSTRATION
This series of three paintings captures the charm, humor, and personality of pugs through playful, colorful compositions. Each piece highlights everyday moments infused with character—combining bold color palettes, expressive brushstrokes, and a touch of surrealism. The pugs become both observers and protagonists, reflecting curiosity, affection, and the quirks of human life. Through this series, I explore the connection between pets and their owners, celebrating companionship and the small, intimate stories that bring warmth and joy to daily life.
DE ANTAÑO
ILLUSTRATION
This children’s book was a project where I combined traditional art with digital design. I first painted each illustration by hand using acrylics to capture a warm, organic feeling, then refined and edited the artwork digitally to enhance color, texture, and composition. Once the visuals were complete, I designed the full layout of the book. From typography and page flow to cover design, ensuring it felt cohesive and engaging for young readers. The final printed version brings together handcrafted charm and polished digital design, creating a story that feels both personal and professional.
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FIELDY AI
STARTUP - San Francisco, California
Fieldly is an APP that unifies documentation, tasks, compliance, and AI guidance in one intelligent platform that grows smarter with every issue resolved.
My internship at Fieldly was an exciting opportunity to be part of a small, fast-moving startup working with AI technology. I collaborated closely with developers and the marketing team to design visuals that brought clarity and personality to the brand. From presentation design to refining UI mockups, I learned how thoughtful design can make complex tech more human and intuitive. Working in such a dynamic environment taught me adaptability, teamwork, and how to translate ideas into visuals that truly connect with users.
Illustration
Web design
Printed design
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.
BRAND MANUAL
I designed the brand manual for Fieldly to establish a clear and cohesive visual identity that reflects the company’s innovative and tech-driven spirit. The manual outlines the brand’s core elements — including logo usage, color palette, typography, and imagery — ensuring consistency across all platforms. My goal was to create a guide that not only maintains visual harmony but also communicates Fieldly’s personality and values in a modern, accessible way.
HOODIE
This hoodie was designed to feel fresh, modern, and easy to wear. I used a bold purple tone to give it personality while keeping the look clean and simple. The Fieldly logo stands out without overpowering the design, creating a balance between casual streetwear and a strong brand presence — something that feels both stylish and true to the company’s vibe.
PITCH DECK
The Fieldly pitch deck was designed to clearly communicate the startup’s vision while keeping the look clean, modern, and professional. I focused on consistent typography, a cohesive color palette, and simple layouts that highlight key information without clutter. Each slide was designed to flow visually, combining data, visuals, and storytelling to make the presentation engaging and easy to follow.